Medtronic

Medtronic was the live client for a Integrated Marketing Communications (IMC) class. The class was asked to create recommendations on how to market Medtronic's BIS Brain Monitor to physicians and consumers. Sadie and her team came up with a two-phased approach. Phase I would focus on building awareness on post-operative delirium, while Phase II would position the BIS Brain Monitor as the solution to this surgery complication. These images are samples of what their campaign would include.