Quick Bite

The goal of this project was to a design a brand that represents a healthy CPG product which will resonate with Millennial Moms that large companies want to acquire. The product had to be a baked good that could be packed in a way that can be sold on retail shelves. This meant it must be marketable and scalable in the future. Final concepts and products were piloted and will be served to a panel of judges. Teams were expected to identify a specific persona for a sub-segment of Millennial Moms, develop a journey map for that persona, develop a branded product with packaging for that persona, and assess feasibility and viability of the solution.