Comcast

For a Marketing Research class, Sadie and her teammates worked with a live client on a semester-long project that resulted in a nearly 60 page proposal. 

Comcast Technology Solutions issued an RFP, seeking help on where to implement artificial intelligence within their customer experience for the millennial market segement. Sadie and her team conducted primary and secondary research to provide their recommendations. 

They conducted personal interviews and a survey through Qualtrics. Next, they analyzed the data in SPSS. This information led to four recommendations. 

Their team was selected as a finalist and presented for Comcast at their Denver offices.